STRATEGIC CONSULTING
FROM DATA TO DECISIONS, FROM DECISIONS TO ACTIONS
WHAT WE DO?
We design loyalty and engagement models that transform data into tangible value, strengthening customer relationships and driving long-term brand affinity.
Design, planning, and customer-centric strategies.
From loyalty programs and gamification, to customer experience, market intelligence, and data monetization.
OUR APPROACH
Our methodology is rooted in agile principles, guiding each project from discovery to the implementation of tailor-made strategies. We believe in true collaboration, blending our clients’ deep industry knowledge with the strategic perspective and specialized expertise of our specialists.
OUR SERVICES
Loyalty
- Loyalty discovery
- Program design
- Program implementation and management
Employee loyalty
- Discovery and strategy design
- Program implementation and management
Customer experience
- Customer journey mapping
- User research
- UX/UI design
- Digital design systems
- Verbal design systems
Strategic Branding
- Brand design
- Shared communication systems
- Brand architecture
Gamification
- Goal design
- Mission definition
- Incentive structures
Flow design
- Channels
- Experience
- Operations
- Data
- Technology
Tech architecture
- Ecosystem design
- RFP design and support
Data growth
- Data governance
- Data quality management
- Customer segmentation
- Data architecture
- Audience hub
- Hyper-personalization
Legal framework
- Contract management
- Terms & Conditions
OUR CLIENTS
Team
Roberto Muñóz
Chief Executive Officer (CEO)
Nathalia Correa
Consulting Director
Nel Silva
Marketing Director
Paula Rita
Consulting consultants
Emmanuel Cruz
Consulting consultants
Eli Bernal
Strategy Director
Eloisa García
Commercial Director
Eduardo Gamboa
Chief Technology Officer (CTO)
Leticia Arciga
Human Resources Manager
Fernando Lissarrague
Strategy Manager
Liliana Galeano
Chief Financial Officer (CFO)
Kurt Santaella
Chief Data Officer (CDO)
Ricardo Molina
Chief Operations Officer (COO)
Robbie Peña
Innovation Manager
Tulio Espinoza
Chief Product Officer (CPO)
David Reyes
Legal Manager
Experience
Doters
Aeroméxico Rewards
Spin Premia
Puntos Colombia
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